If you want to communicate simply yet powerfully with prospective clients, there is no better way than to publish a PDF paper.
We can help you write a thought leadership article in PDF format rather than a book or eBook.
A well-written PDF gives clients a clear sense of what your company’s expertise is, how your products and services can benefit them, and why they want to do business with you. There are some savvy tricks you can do with a PDF paper to heighten client engagement with you, encouraging them to pursue the next steps to learn more about your company and come closer to signing on with you.
PDFs have the advantage of being easily downloadable and readable by anyone. They can be read at any time 24/7/365. They can also be printed out when clients prefer to read them on paper when they are at home or traveling on a plane.
In general, a PDF paper does not need to be lengthy – it can be used as a client’s first introduction to you and your company. A brief 5 to 12 pages should cover all the topics that are useful to present in this first contact with your prospects.